FEB 25-27, 2025 | Las Vegas, NV
FEB 25-27, 2025
LAS VEGAS, NV

New Product Zone (NPZ)

SPONSOR AND FEATURE A PRODUCT AT THE NEW PRODUCT ZONE!

For a consecutive year, The New Product Zone (NPZ) was rated the most valuable area by attendees in the post-IBS survey. It was also the most visited zone, seeing tens of thousands of people walk through. To get huge exposure, your company can sponsor this 'must-see' part of the IBS Show floor.

As the New Product Zone (NPZ) sponsor, you get maximum exposure at one of the busiest IBS exhibits.

Sponsorship Benefits:

  • Company name and logo on Zone booth signage
  • Premium floor or table space at the front of the Zone to showcase a new product
  • Floor graphic placed in prime location at the front of the Zone
  • Promotion of the Zone in IBS related outlets: Official Show Guide, BuildersShow.com, IBS Mobile App, etc.
  • * IBStv product spotlight, which is broadcast at the convention center and online after the Show. Here's an example!
  • * Post-show email for exclusive sponsorship only
  • * Scanned lead data for exclusive sponsorship only (name, company name, city, state, zip)

* Exclusive sponsorship only

Sponsorship Options


New Product Zone Sponsorship

$25,000

New Product Zone Co-Sponsorship

$16,000

DISPLAY YOUR NEW PRODUCT!

If you're a current IBS exhibitor with a new product, learn more and apply for a space at the NPZ!

  • Featured listing in the New Products section in the IBS online exhibitor directory
  • Promotion of the Zone in the Official IBS Show Guide
  • Online promotion of your participation on buildersshow.com, social media, and more!

Definition of a New Product:

For the purposes of this program, a New Product is defined as one that:

...is manufactured or exclusively distributed by a company exhibiting at this year’s IBS

and

...was introduced to the marketplace and is commercially available between March 1, 2024 and February 27, 2025.

*Note: Products that were displayed in a past IBS New Product Zone are not permitted and will be denied if submitted again.*

Space Options


Floor (5' x 5' open space meant for larger products)

$1,300

Table (24" x 36" open space meant for medium size products)

$950

Cabinet (18"W x 18"D x 9"H enclosed space meant for smaller products)

$950

Space options are subject to availability.

One (1) space is included in a Sponsorship or Co-Sponsorship package. Pricing applies to non-sponsoring participants.

Interested In A Sponsorship Opportunity? Contact Us!
Lynn Margiotta
VP, Business Development
Custom Packages for IBS and Production Builders Executive Club
Exhibiting Companies: Key Accounts
P: (202) 266-8685
M: (202) 253-7143
[email protected]
Robin Habberley
Director, Business Development
Design Central, Sales Central, Multifamily Central, The Nationals Awards, and Best in American Living Awards
P: (202) 266-8051
M: (202) 615-3909
[email protected]
Cheryl Lewis
Manager, Business Development
Craft Techniques Zone, Construction Performance Zone, Building Science Symposium (Pre-Show), Remodeling Central, and Building Systems Council Lounge
Exhibiting Companies: #, A-F
P: (202) 266-8208
[email protected]

Kim Friedman
Manager, Business Development
Professional Women in Building, ProConnect, and Pre-Show Planner
Exhibiting Companies: G-O
P: (202) 266-8059
M: (317) 340-4702
[email protected]

Michael Sutton
Senior Manager, Business Development
Video Production Needs, Custom Building Central, 55+ Central, Student Chapters/Workforce
Exhibiting Companies: P-Z
P: (202) 266-8690
M: (240) 426-3994
[email protected]

Brian Rosenthal
Senior Manager, Sponsorship Operations
New Product Zone and Sponsorship Operations
P: (202) 266-8188
[email protected]


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