Feb 2-4, 2027 Las Vegas
Notify Me Exhibit

IBS Education Speaker Marketing Toolkit

We're excited to have you as a Builders’ Show speaker! Make the most of your experience and effectively engage your audience with information, suggested content and messaging from this marketing toolkit to maximize your reach before, during and after IBS.

Help Fill Your Session

Your expertise is one of the reasons people attend the Builders’ Show. By sharing your IBS Education session with your network before IBS 2027, you can increase attendance, expand your reach and help more industry professionals benefit from your insights.

This toolkit includes ready-to-use graphics, messaging and promotional tips to make sharing quick and easy.

Event Details

  • Official Event Name: 2027 NAHB International Builders' Show® (IBS)
  • Event Dates: February 2–4, 2027
  • Event Venue: Las Vegas Convention Center (LVCC) Las Vegas, NV
  • Event Hashtags:
    • #IBS2027
    • #OnlyAtIBS
    • #IBSVegas
    • #IBS2027Speaker

Follow us on:

Please follow us and tag us in your posts! Use our official hashtags #IBS2027 #OnlyAtIBS when posting your content about the show to increase your content engagement.

Spread the Word About Your IBS 2027 Speaking Engagement!

IBS Logo

  • Add a signature to the bottom of your emails:

See Me at IBS 2027
NAHB International Builders' Show®
February 2–4, 2027 | Las Vegas
BuildersShow.com

  • Mention your session in newsletters.
  • If you have a company e-newsletter, add a display or banner ad to your newsletter. Please link the banner ad to BuildersShow.com.

[Example of one of several graphic assets available to download]

[Download Graphics]

  • Forward an IBS Email: Share an IBS 2027 email you receive from us with residential construction industry professionals you know who would benefit from the content.
  • Social media posts on your social platforms.

Social Media

Graphics & Messaging

We compiled sample messaging, assets and content ideas you can use as a guide to create your social media posts before, during and after the show. You can download social media graphics for use on your Facebook, Instagram and LinkedIn. You’re also welcome to use your photos, videos and pictures with the sample messaging we provide or leverage our content ideas to inspire your posts.

  • Share your IBS Speaker announcement.
  • Post behind-the-scenes updates.
  • Invite attendees to your session.
  • Share photos and videos during the show.

When you're ready to create a post:

  • Upload your choice of image, video or graphic to any social media channel.
  • Copy/paste or customize a caption from our suggestions.
  • Fill in any blanks, if applicable.
  • Tag IBS Social Channels and add the hashtags #IBS2027 and #OnlyAtIBS.
  • Post away!

[Example of one of several graphic assets available to download]

[Download Graphics]

Visual Content Ideas

  • Share visually appealing infographics or stats related to the industry and/or your session topic.
  • Capture high-quality photos and videos of exciting booths, products and displays at the show.
  • Take selfies or group photos with fellow speakers at the show.
  • Create short video clips or reels showcasing your favorite moments, tips or highlights of the show or your session.

Quick Start Checklist

  • Download your speaker graphics.
  • Announce you're speaking.
  • Add the speaker badge to your website.
  • Update your email signature.
  • Record your 30-second video.
  • Share reminders before the show.
  • Post during IBS.
  • Share highlights afterward.

Record a 30-Second Speaker Video

Help us promote your session by recording a short vertical video for social media.

Tips for your video:

  1. Introduce yourself.
  2. Share what attendees will learn during your session.
  3. Explain why they shouldn’t miss it.
  4. Invite everyone to the Builders’ Show.

Once your video is ready, please upload it here by September 30, 2026.

We will use these videos to promote your session on our social media channels, website, emails and newsletters, maximizing your session's visibility to our expansive network of industry professionals.

Messaging

  • ✈️ Counting down to #IBS2027! Looking forward to connecting with builders, remodelers and industry professionals from across the country.👷‍♀️#OnlyAtIBS #IBS2027Speaker
  • Excited to join hundreds of industry experts at #IBS2027! I'll be sharing practical strategies on [topic] that you can put to work immediately. Hope to see you in Las Vegas. #OnlyAtIBS #IBSVegas #IBS2027Speaker
  • Looking for new ideas to grow your business? Join me at #IBS2027 where I'll share practical strategies for [benefit]. See you in Las Vegas! #OnlyAtIBS #IBS2027Speaker
  • ✈️ Counting down to #IBS2027! 🎤 I’m so excited to be speaking at the @intlbuildersshow, Feb 2–4. I’m sharing tips and advice about [insert the takeaways/benefits of the talk]. 🔗 Register at BuildersShow.com so I can see there. #OnlyAtIBS #IBS2027Speaker

  • I'm at #IBS2027 sharing practical strategies for [session topic] and connecting with builders, remodelers and industry professionals from across the country. Follow along for behind-the-scenes highlights and some of my favorite moments from the show! #OnlyAtIBS
  • Excited to be speaking at #IBS2027 with [company, exhibitor, speaker or attendee]! Looking forward to great conversations, fresh ideas and helping attendees tackle [topic/challenge]. #OnlyAtIBS
  • There's no better place to discover new products, innovative ideas and expert insights than #IBS2027. Stop by my session, [session title], on [day] at [time] in [location]. Let's talk about [key takeaway or topic]. #OnlyAtIBS

  • What an incredible week at #IBS2027! Thanks to everyone who attended my session and stopped by to connect. Here are a few of my favorite moments from the show. #OnlyAtIBS (Share photos or video clips.)
  • Thanks to everyone who joined my #IBS2027 Education session! I appreciate all the great questions and conversations. Here's a quick highlight from the session. #OnlyAtIBS (Share a short video clip or key takeaway.)
  • It was an honor to speak at #IBS2027 and connect with so many passionate residential construction professionals. Between the inspiring conversations, innovative products and valuable education, it was an unforgettable week. If you missed my session and you had an IBS Expo+Education Pass, you can watch it on demand here: [link]. #OnlyAtIBS

Before IBS

  • Why this topic matters now
  • One quick tip from your presentation
  • Countdown posts
  • Behind-the-scenes preparing your presentation

During IBS

  • Favorite products
  • Best conversations
  • Biggest trend you're seeing
  • Meetups with attendees
  • Speaker selfies

After IBS

  • Biggest takeaway
  • Top questions attendees asked
  • Presentation highlights
  • Thank attendees
  • Continue the conversation

Speaker Hub

Visit the IBS Speaker Hub for important deadlines, information, releases, forms and instructions for your 2027 IBS classroom session and speaker experience.

Questions?

For questions regarding session content or submitting a proposal to speak at the IBS, please contact
Devin Perry - Assistant Vice President, Learning Content Strategy

For questions regarding speaker deadlines, requirements, onsite logistics, etc., please contact:
Monica Sober DeNio, CMP - Vice President, Meetings & Special Events

NAHB logo

IBS logo
© 2026 NAHB International Builders' Show®

Select Your Language
X