Super Sessions
The Rally:
Unstoppable Sales — 5 Pillars to Stand Out, Win Buyers & Sell More in 2026
The Rally is recharged for 2026 — bringing fresh voices, timely strategies and actionable ideas to make you an unstoppable seller in 2026 no matter what the market has in store. Learn how to become irreplaceable in the age of AI by doing what technology can’t: building trust, creating emotional connections, and delivering experiences that set you apart. Discover mindset tools to stay focused, energized and in control when the market gets tough. Take charge of your pipeline by driving traffic, reviving old leads and uncovering opportunities before competitors do. Master the art of positioning value over price so buyers see undeniable worth without discounts. Finally, gain proven strategies to lead with confidence in uncertain times — keeping sales moving forward and establishing yourself as the guide that buyers trust.
The Experience:
Mastering Customer Care During & After the Build
Creating a great customer experience doesn’t end when the contract is signed — it needs to be fostered every day during the build and even after the project is complete. In this high-impact Super Session, industry leaders share both the strategic frameworks and tactical tools that transform the build journey into a profit-protecting, reputation-boosting advantage. Learn how to align your internal processes around proven rules of customer care, apply the R-E-C-I-P-E method to turn satisfied buyers into raving fans, master the project hand-off to stop profits leaks before they start and uncover how to approach warranty challenges with empathy and clarity to strengthen trust, even when things go wrong. You’ll walk away with actionable systems, scripts and strategies you can use immediately to improve communication, protect margins, and deliver consistency — long after the sale is closed.
THE OUTLOOK:
2026 Housing & Economic Forecast
Housing affordability challenges, tariff uncertainties and an evolving economy are reshaping the building industry in 2026. Three nationally recognized economists will share their expert analysis of the U.S. economy, home sales and construction activity, while addressing supply-side issues such as persistent labor shortages and supply chain issues. Policy dominated the forecast in 2025. Will that change in 2026? Additionally, the expert panel will explore shifts in housing inventory, buyer demographics, and regional differences across the country, plus provide forecasts for home prices, single-family and multifamily starts and remodeling trends. The session concludes with an extended Q&A to ensure your key questions are answered — equipping you with the economic clarity and foresight you need to guide your business strategy in the year ahead.
The blueprint:
How Innovation-Driven Design & Construction Is Reimagining Attainable Housing
Affordability isn’t a buzzword. It’s a necessity. With home prices outpacing incomes and expectations shifting across market segments, builders need real, practical solutions that deliver attainability without sacrificing quality, style or profit. This powerhouse Super Session dives into cutting-edge research and innovation in design, materials and construction techniques that are actually making a difference on the ground. Drawing on the latest insights into buyer and renter behavior, explore how forward-thinking teams are translating trends into action — from adaptable floorplans and wellness-driven design to streamlined systems and modern building methods — to create next-generation housing that’s both market-ready and margin-friendly. Whether you build entry-level, infill, build-to-rent or beyond, this is your blueprint for delivering what buyers want now and what they'll demand next.
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