Marketing and Communicating with the Aging in Place Client (CAPS I)

Grow your aging-in-place business with the communication and marketing skills today's homeowners need. In this interactive live course, learn how to attract more clients, build trust with older adults and conduct consultations that lead to better project outcomes. Gain practical strategies you can use immediately while earning credit toward your CAPS credential.

All ages can benefit from more usable and accessible home features, whether they're in a multi-generational setting, accommodating visitors, recovering from a temporary illness or injury, or providing caregiving.

Most homeowners will need to revitalize their home environment to achieve these goals. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically.

This course equips participants with the knowledge and tools to effectively market and sell services to the aging-in-place (AIP) market.