Spotlight Sessions

The Voices, Ideas & Trends Shaping Residential Construction

Big names. Big ideas. One focus on what matters most.

Hear the boldest ideas and have the most relevant conversations with the biggest names in residential construction during Spotlight Sessions. Each day takes on a critical theme, giving you multiple perspectives, actionable insights and deeper exploration of the challenges and opportunities that matter most to your business.

From navigating an uncertain market and winning today’s customers to harnessing AI without losing the human advantage, Spotlight Sessions connect the dots between industry trends, business strategy and what’s next.

Each day, Game Changers pair a high-profile voice from business, sports or culture with a C-Suite home building executive to create a cross-industry conversation tackling critical builder issues. Spotlight Sessions explore those ideas, themes and strategies further by diving deeper into these topics with the top voices in home building, creating a full day of insights designed to help you think bigger, make smarter decisions and stay ahead of what’s next.

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The 2027 Housing & Economic Outlook

Tuesday, February 2 | 2:15–3:30 PM

Make smarter business decisions with a clearer view of the market.

What will 2027 bring for housing, residential construction and remodeling? Get the latest economic insights from three leading experts: Robert Dietz of NAHB, Danielle Hale of Realtor.com and Odeta Kushi of First American Financial Corporation. Explore the forces shaping the market, emerging opportunities and challenges, and what it all means for your business. Bring your questions for an extended Q&A.

More Leads Won’t Save You: Building Your Marketing Pipeline Backward

Wednesday, February 3 | 8:30–9:45 AM

Stop chasing more leads. Start winning more contracts.

More leads don't automatically mean more sales. Discover how to build a smarter marketing pipeline by working backward from your closing goals. Marketing expert Mike Lyon of Do You Convert joins leading builders and marketing professionals to share ways to improve lead quality, boost conversions, align marketing and sales and turn more prospects into contracts.

The New Sales Equation: Market Intelligence + Human Connection to Unlock Today’s Buyer

Wednesday, February 3 | 2:15–3:30 PM

Turn market intelligence and stronger team leadership into sales results.

Today's buyers demand more from the sales process. Learn how to combine market insights, effective coaching and stronger sales leadership to build high-performing teams and close more contracts. Brook Jennings, Sharod Kelley, Abbie Mirata and Amy O'Connor share strategies for understanding today's buyer, improving sales execution and creating connections that move prospects forward.

AI's Next Chapter: What's Proven, What's Hype & What's Ahead

Thursday, February 4 | 8:30–9:45 AM

Know where AI delivers value and where to invest next.

AI is changing residential construction, but what's really working? Futurist Greg Lindsay of MIT Future Urban Collectives Lab explores AI's potential to transform home building, followed by real-world insights from builders putting AI to work. Get an honest look at what's delivering results, what's overhyped and where AI could give your business a competitive edge.

Why Attend Spotlight Sessions?

1 Hear from the Biggest Voices
2 Go Deeper on What Matters
3 Connect the Dots
4 Take Action
5 Stay Ahead of Change

1 Hear from the Biggest Voices

Get insights from influential leaders, industry experts, innovators and high-profile figures.

2 Go Deeper on What Matters

3 Connect the Dots

4 Take Action

5 Stay Ahead of Change

Get insights from influential leaders, industry experts, innovators and high-profile figures.

Explore the day’s biggest industry issues from multiple perspectives, rather than getting a single snapshot.

Follow a cohesive progression of ideas from trends and strategy to leadership and execution.

Leave with fresh perspectives, practical ideas and strategies you can put to work.

Spotlight Sessions themes evolve as the industry does, so the program stays focused on the issues shaping the future of residential construction.

Spotlight Sessions are where the industry’s biggest voices meet the issues that matter most. Three days. Three critical conversations for the ideas you can put to work.