Associated Materials Innovations

Booth C5948


Backed by a proven, expert-led sales structure, Associated Materials Innovations (AMI) delivers personalized support and real-world solutions that help window and siding professionals grow their businesses. With industry-trusted brands like ASCEND®, Alpine, and Gentek® U.S., plus advanced tools and technology, AMI simplifies the process, reduces friction, and drives better outcomes from order to install. Build your advantage at associatedmaterialsinnovations.com.

ASCEND® 5" Plank Harbor Blue
ASCEND® 7" Plank Riviera Dusk
ASCEND® 7" Plank Glacier White
ASCEND® Board & Batten Riviera Dusk
ASCEND® Board & Batten Cast Iron
ASCEND® 7" & Accessories Ageless Slate
Gentek® Signature Elite Black Laminate Windows
Gentek® Signature Elite Black Laminate Windows Corner Closeup

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  • ASCEND® Trade Brochure

    Explore ASCEND® Composite Cladding, engineered to bring together the look of real wood, efficient installation and long-term performance. This brochure highlights ASCEND’s profiles, textures, colors and accessories, along with features designed to help contractors streamline installation while giving homeowners more design possibilities.

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  • ASCEND® Accolades

    See what industry leaders are saying about ASCEND® Composite Cladding. This overview highlights ASCEND’s award-winning recognition for innovation, design, quality and performance, including honors from Good Housekeeping, NAHB’s Best of IBS, Builder and Developer, Pro Remodeler and others.

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  • Gentek® Black Laminate Windows

    Explore Gentek® 80 Series Windows with Black Exterior Laminate—a durable, virtually maintenance-free alternative to the look of powder-coated aluminum. Learn how advanced laminate technology delivers a premium black finish, enhanced scratch resistance and jobsite durability, with multiple window styles available.

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