Audience Town , Colorado

Sara Smith is Director of Customer Success at Audience Town, where she partners with home builders nationwide to make data-driven decisions that deliver qualified traffic and reach real home buyers. With 10 years of experience in real estate and new construction spanning digital marketing and builder-focused technology implementation, Sara is known for translating analytics into practical action for marketing teams and leadership alike. She is passionate about helping builders move from instinct-based strategy to measurable, performance-driven growth in today’s competitive housing market.