Considered one of the most prominent businesswomen in NASCAR today, Kelley Earnhardt Miller is the backbone to JR Motorsports, as she oversees the company’s race team, management team, and business ventures for her brother, Dale Earnhardt Jr. Coming to JR Motorsports in 2001 as general manager, the company has flourished under her leadership. With teams in the NASCAR Xfinity Series, the CARS Late Model Stock Car Tour and NASCAR Whelen All American Series, JR Motorsports now boasts eight championships, including four NXS titles in the past six seasons and four in the Late Model ranks. All eight were earned since Earnhardt Miller became part of the ownership group with her brother and Rick Hendrick. The daughter of seven-time NASCAR champion Dale Earnhardt, Earnhardt Miller graduated from the University of North Carolina at Charlotte in 1995 with a B.A. in Business Administration with a concentration in production and operations management. Out of college, Earnhardt immediately landed at Action Performance, the souvenir sales company that became the benchmark in NASCAR merchandising. Her many roles during a six-year span there included vice president of sales and vice president of procurement. Earnhardt Miller’s move to JR Motorsports in 2001 was significant in the career of her racing brother, who had burst onto the NASCAR scene with Xfinity Series championships in 1998 and 1999. His immediate success on the track further catapulted his popularity, and that success called for savvy leadership that could maximize his immense appeal. Earnhardt Miller instantly began expanding her brother’s business portfolio, landing corporate deals that would intensify his reach as both a racer and businessman. In 2007 Earnhardt Miller was the recipient of the Top 25 Women in Business Achievement Award by Charlotte Business Journal. In an Associated Press article in April 2007, Earnhardt Miller was referred to as “one of the most powerful people in the sport of NASCAR.” Her most recent accolade came in 2015, as she was named one of Sports Business Journal’s Game Changers/Women in Sports Business for her impact on the motorsports industry. Aside from duties as general manager at JR Motorsports and agent for her brother, Earnhardt Miller is on the Board of Directors for The Dale Jr. Foundation. Earnhardt Miller also serves as Chairwoman of the Board and Director of Blueharbor Bank. She also sits on the Board of Directors for BRANDT and Children’s Hope Alliance. In April 2020, Earnhardt Miller became an author with the publication of Drive: 9 Lessons To Win In Business and In Life, co-written with Beth Clark.