Jon Taffer & Gene Myers: Building Competitive Advantage

What It's About

Jon Taffer, the entrepreneur, TV personality, and business strategist behind Bar Rescue, joins Gene Myers, founder of Thrive Home Builders, for a candid look at how smart differentiation helps businesses thrive even during times of uncertainty. With home builders facing rising costs, labor shortages, fierce competition, and customers who expect more than ever, Gene opens the conversation by sharing how Thrive built competitive advantage through clear brand positioning and a focus on high performance building—choosing to stand apart on product and experience rather than discount to irrelevance. His experience shows how smaller builders can compete on value, not price, even when markets tighten. Building on that foundation, Jon brings his no-excuses approach and four decades of experience helping businesses reposition themselves to grow. He breaks down why strong brand positioning—supported by disciplined execution, clear expectations, and better customer experience—is critical to protecting margins and turning challenging markets into growth markets. Together, they'll share the differentiation strategies, leadership habits, and operational moves needed to increase revenue and create real competitive advantage.

Speakers

Jon Taffer

 

Gene Myers

Thrive Home Builders