Feb 17-19, 2026 | ORLANDO, FL
Feb 17-19, 2026
ORLANDO, FL

AI Buyers & Sales Assistants: Revolutionizing Your Website's New Home Shopping Experience

Wednesday, February 18 | 10:15 - 10:45 AM
OCCC - AI & Tech Studio - West 230

  • What It's About
  • What You'll Learn
  • How to Attend
  • Speakers
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    What It's About

    AI assistants are redefining how buyers discover and compare new homes—and how builders can stand out in that process. In this demo-driven session, see how an AI Buyer’s Assistant can guide shoppers across multiple builders’ websites, instantly comparing communities and floor plans without the consumer doing the heavy lifting. Then, learn how builders can deploy their own AI Sales Assistants to enhance their websites, helping visitors explore homes, personalize options, and advocate for the builder’s brand in real time. Featuring real demos and practical insights from Lombardo Homes’ early adoption of this technology, this session reveals how intelligent agents are reshaping the new home search and sales experience.

    What You’ll Learn

    • Understand how AI shopping assistants enhance the buyer journey by providing real-time personalization, recommendations, and support.
    • Learn how builders can use AI sales assistants to optimize online engagement, automate follow-ups, and improve lead conversion.
    • Explore how these tools help builders monitor, benchmark, and refine their own sales experiences through secret shopping and data insights.

    How to Attend

    Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.

    Speakers

    Picture of Melissa Cervin
    Lombardo Homes
    Picture of Barrett Davis
    Homescribe.ai
    Picture of John Lee
    Anewgo

    Details

    Registration Type
    Expo+Education Pass
    Track
    Sales & Marketing
    Format
    AI & Tech Studio Session
    Level of Content
    Intermediate
    Who Should Attend
    Sales & Marketing Professionals, Single Family Builders - General Contracting, Production, Spec/Tract, Single Family Builders - All Types

    Continuing Education
    NAHB - 0.50 CE hour(s)
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