Feb 25 - 27, 2025 | Las Vegas, NV
Feb 25 - 27, 2025

Overcoming the Top 5 Objections to Building a Custom Home

Thursday, February 29 | 11:15 - 11:45 AM
LVCC - Custom Building Central - West 209

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    What It's About

    Empower yourself and your sales team to increase lead conversion and sales by learning ways to overcome the top five objections to building custom. Gain tactical, no-fluff advanced strategies to reframe objections and discover answers to building a less expensive semi-custom home as an alternative to a fully custom build. We’ll also choose one “wild card” objection from the audience to answer on the spot.

    How to Attend

    Open to all IBS registrants.


    Picture of Mary Marshall Forrest
    Forrest Performance Group


    Registration Type
    Any IBS Registration
    Custom Building Central
    Level of Content
    Who Should Attend
    55+ Housing Builders and Developers, Sales & Marketing Professionals, Single Family Builders - Custom

    Continuing Education
    NAHB - 0.50 CE hour(s)
    © 2024 National Association of Home Builders of the United States. All rights reserved.
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