Search, Click, Sold! Website Best Practices for Selling Online Today & Tomorrow
Tuesday, February 25 | 2:15 - 3:15 PM
LVCC - West 207
What It's About
25 years ago, builders discovered the benefit of using their website as an active lead gen tool. Today, we’re at the forefront of a new website revolution: selling homes completely online. Even if you aren’t ready to embrace fully online sales, your site is still your primary model home and #1 lead source. If you’re working with a basic (or neglected) site or think a pretty design and some interactive tours is all it takes, you’re losing sales to your competitors. Join us to discover the website strategies and best practices for reaching today’s digital-savvy buyer. From creating emotional connections that turn into sales to establishing the components that support selling homes entirely online, you’ll leave with a roadmap for progressing from your website of today to a powerful online sales engine of tomorrow. THIS SESSION WILL BE OFFERED AGAIN ON WEDNESDAY, FEBRUARY 26, FROM 12:30-1:30 PM IN ROOM W315.
What You’ll Learn
- Identify best practices for creating an emotional connection through your website to engage buyers now.
- Learn strategies for enhancing your websites effectiveness in moving leads further through the sales funnel, even if you arent ready for full online sales.
- Gain a better understanding of the components needed to support and operate a website that can sell homes online.
- See examples and hear the successes/challenges of online home sale early adopters.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish