Cohesive CX: Creating Raving Fans Online, Onsite & Beyond
Wednesday, February 26 | 10:15 - 11:15 AM
LVCC - West 217
What It's About
Customer experience (CX) begins before a buyer even reaches out to a builder. Once they do, it’s up to you to turn prospective buyers into raving fans. Cohesiveness (from online to onsite and beyond) creates a positive home buyer experience. The ideal customer experience happens when you have the right people, tools, processes and attitudes. Through a visual tracker (similar to a Door Dash tracker) and audio examples, see and hear about the home buying journey as it progresses from one storyteller to the next. Discover best practices in the customer journey from setting up your website for success, lead generation and lead nurture in the online sales process through the onsite experience, getting the buyer to contract and removing barriers to close.
What You’ll Learn
- Learn to optimize websites and online sales processes to generate and nurture leads effectively, enhancing the buyer's journey from initial interest to contract.
- Understand the importance of creating a cohesive customer experience from website through warranty.
- Gain practical strategies for overcoming barriers to implementing new internal processes to elevate the customer experience.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
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Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish