Exhibitor Webinar Series

This year, we've once again teamed up with exhibit marketing expert, Marlys Arnold, to bring you four FREE exhibitor webinars designed to give you tips and tools for a successful Builders' Show experience. Registration links will be posted closer to the webinar dates and will also be sent out via the Exhibitor Updates monthly email.

Make sure you mark these dates on your calendar and share them with your team!

Ready, Set, Exhibit! Preparing for Your First Builders' Show Experience

September 18 at 2 PM ET / 1 PM CT

Exhibiting for the first time is exciting, but it can also feel a bit overwhelming, so we’re hosting a webinar designed specifically for NEW IBS exhibitors (or for returning exhibitors who may just need a refresh).

During this comprehensive, interactive session, you’ll learn about essential information and resources you need to make your first Builders' Show a rewarding experience, including:

Key dates, features & audience details
Booth guidelines & what’s included
Setup rules & move-in logistics
Service provider information
Marketing & sponsorship opportunities

There will be plenty of time for questions with our team of experts who are eager to provide personalized insights and assist with any specific concerns or challenges you may have.

You will also have the first opportunity to book one-on-one consulting time with exhibit marketing strategist, Marlys Arnold. Details will be provided during the workshop.

Design to Attract

Save the Date: October 16 at 2 PM ET / 1 PM CT

Does your booth have the "attractor factor"? You don't need to have the biggest booth to become a magnet for attendees. Too many exhibitors start by simply putting objects together to create a display, which doesn't necessarily result in a successful exhibit. Instead, determine how all elements of your plan will tie together, then use design elements to accomplish your strategic goals.

Led by exhibit marketing expert Marlys Arnold, you'll discover the secrets of a well-designed booth. Whether you're an exhibiting novice or long-time veteran, you'll gain tips for exhibit design to improve your results. You'll walk away with practical applications and tools you can use immediately to raise your level of success on the show floor.

Creative Promotions – Maximize Your Impact

Save the Date: November 13 at 2 PM ET / 1 PM CT

Just because you built a great booth doesn't mean the crowds will automatically come. And don't assume that it's the show organizer's job to bring in all the traffic. Promotions can take many forms and don't have to cost a fortune – they just need to be effective at creating buzz.

In this session, exhibit marketing expert Marlys Arnold will share tips to stand out on the show floor by using tools including pre-show promotions, sponsorships, media relations, in-booth attractions and social media and other online tools.

Combine these promotional efforts with a well-designed booth and a well-trained booth staff, and you'll be creating a memorable image for your company!

Power Up Your Booth Staff

Save the Date: January 22 at 2 PM ET / 1 PM CT

No matter how great your display, the real power of an exhibit comes from the people chosen to staff your booth. A poorly trained or unprepared booth staff can spoil an otherwise successful exhibit marketing plan and contradict the impression your company has worked hard to create.

In this webinar, trade show marketing expert Marlys Arnold will teach you how to understand the basics of in-booth behavior (and what to avoid), how to ensure your staff is authentic and approachable, insights on personality types and how to relate to them, how to qualify visitors who come to your booth and how to collect and manage quality leads.

Once your team understands how to effectively communicate with attendees and you have an efficient system for managing the leads gathered, you'll be amazed at your results!